Microsoft Brand

Microsoft's Mobile Story

A 2D animated film tracing Microsoft IDC's 20-year mobile journey from Pocket Office on Windows Mobile, through the K2 push that brought Word, Excel and PowerPoint to Android and tablets in nine months.

The question "what is productivity on mobile?" answered through India's own mobile-first revolution.

Watch on YouTube

The process of crafting this video
involved interviewing people who had been
with Microsoft over 20 years

Here are some visuals from the storyboard

A person using a mobile phone in front of the Taj Mahal.

Fundamentals: colorful interlocking pieces with people at the center.

A hand-drawn breakdown of the Microsoft IDC team across Indian cities.

We are going the extra mile, written across rising pink columns.

A series of growing columns illustrating milestones in mobile adoption.

The growth story continues, with taller columns and more mobile products.

Every day we are striving towards being more, framed by blue clouds.

Customer obsessed, leading with a growth mindset.

And being better together, in pink hand-lettering.

And now we are, on a deep blue sky with hand-drawn stars.

Shooting for the stars, with a crescent moon and shooting stars.